InCred Capital has launched a new wealth-tech platform ‘InCred Money’ by acquiring Orowealth.

Orowealth is an investment platform which offers host of products like mutual funds, bonds, fractional real estate, invoice discounting and so on. The company aims to offer products which were historically available to HNIs/Ultra HNIs through democratization of large ticket investment products.

The acquisition brings AUM of Rs. 1100 crore along with a technology platform and an experienced team. Vijay Kuppa, the co-founder of Orowealth, will lead InCred Money as the CEO.

With this, InCred Capital will foray into mass-affluent and retail space. The company also plans to offer their platforms to MFDs/RIAs.